We noticed something nobody was talking about.
Indoor pets are bored, understimulated, and struggling — and most owners feel guilty about it every single day. Qwink exists to close that gap.
Two products. Two very different problems.
Here for Breath Buddy? Jump to the dog story →
A simple observation. A big problem.
We started with one observation: indoor cats are bored, and almost nobody talks about it honestly. Cats are hardwired to hunt — to stalk, chase, pounce, and catch — multiple times a day. When we brought them indoors, we removed the prey but not the instinct.
That gap is the hidden cause behind almost everything indoor cat owners struggle with — the 3am zoomies, the weight gain, the destruction, the guilt.
So we built Qwink — a toy designed to give cats the complete hunting experience without requiring anything from their owner. Set it down. Walk away. Come back to a calm, tired, happy cat.
A different kind of guilt.
Then we noticed something else. Dog owners were carrying a different kind of guilt — the kind that comes from knowing their dog's teeth are suffering, knowing they should be brushing.
And failing every night, because their dog simply won't cooperate.
So we built Breath Buddy — one scoop into their food, and 9 active ingredients get to work while they eat. No brushing. No fighting. No guilt.
Two products. Two problems. One mission.
Two products. One mission.
Built for the pet parent who loves their animal deeply and wants to do better — without adding more to their plate.
Qwink HuntBird™
Touch-activated, self-operating, USB rechargeable. Triggers sight, sound and catnip scent simultaneously — the complete prey experience your indoor cat's brain has been searching for. Set it down and walk away.
Shop HuntBird→
Breath Buddy™
One scoop into their food. 9 active ingredients coat the teeth and gumline as they eat — disrupting plaque before it hardens into tartar. No brushing. No cooperation required.
Shop Breath Buddy →Ready to close the gap for your pet?
Whether it's a cat that needs to hunt or a dog that needs clean teeth — we've got you covered.